Wednesday, February 19, 2020

The importance of data led decisions

Of late there has been great talk around data getting captured in whatever we do...people use various hyperbolic statements about how some fictional 'Big Boss' personaility uses all this data to manipulate us. I am not saying these concerns are unfounded, however I have long back understood not to worry about things beyond your control. And I think that is the way to go for me.

I digress. I have become a big fan of data based decision making. Its basically of getting the odds in your favour using data rather than what others say or by conventional wisdom. I am not talking only about buying products and looking at reviews. You can perhaps decide what area of a particular city you want to stay in based on data , especially if you have a well developed data system in your city. You could perhaps decide what investments have been working well, based on actual data. a real life example is that recently, a friend of mine asked me about potential for jobs in our field of work, and I did a very interesting 'project' for him where i found out which city from a list of cities had least competition in terms of jobs. and I am sure you can use this for various decision making processes...Moving to a new city ? find out which neighbourhood has certain kind of housing / transport / demographics. Not gross number of jobs but potential applicants per job - and it confirmed what i always thought - competition in the GTA is higher than other cities. and we could apply this in many of our choices - rather than going with 'conventional wisdom' please use data to make informed decisions. I am not saying all decisions will be right, but now the odds will be on your side.